Workshop – Marrying data visualisation with a guided narrative – becoming an effective data storyteller

17 Oct 2019
09:30 - 15:30
The Montcalm, Marble Arch
Kerry Hart
Data Communications Consultant and Trainer

Workshop – Marrying data visualisation with a guided narrative – becoming an effective data storyteller

Data storytelling pairs the data and the graphics with words, not only describing what can be seen in the image, but telling a story to lead you through the analysis process. Before you can convince your stakeholders and team members that your data findings are important, you need to have a clear picture of what the value of your data is, and writing a narrative is the best way to do this.

A strong story-telling ability will unlock the potential of your data findings. It will engage your stakeholders, increase buy-in and provide a clear direction of the steps needed to implement action. This practical workshop will explore the essential criteria to help you to become an effective data storyteller. You will learn how to:

  • identify the best story within your data
  • understand the arc behind a story to structure your narrative
  • keep your narrative cohesive and clear
  • create characters to illustrate your data story
  • combine the rational aspect with a more ’emotional’ perspective

Facilitator:

Kerry Hart, Data Communications Consultant and Trainer