Panel discussion: the power of HR and marketing combined – building a strong employer brand for effective talent management

27 Mar 2019
13:40 - 14:20
The Montcalm Hotel
Karen Myers, William Hill
Group Human Resources Director, William Hill
Miranda Burgum, Gail’s Bakery
Head of People, Gail's Bakery
Mike Robb, Crest Nicholson
Group HR Manager, Crest Nicholson

Panel discussion: the power of HR and marketing combined – building a strong employer brand for effective talent management

An original and powerful employer brand helps businesses compete and establish credibility in the labour market. There is a direct link between possessing a strong employer brand and having an easier time managing talent from employee recruitment to achieving high retention rates. Employer branding, therefore, presents HR with the opportunity to learn from marketing techniques and apply them strategically to aid both the organisation and HR function. This panel of experts will discuss:

  • the importance of an employer brand and how it strengthens talent management
  • connecting with the organisation’s values to shape your employer brand talent management initiative
  • how technology and social media affect your employer brand and talent management