Tobba Vigfusdottir

CEO & Founder, Kara Connect

Tobba (Thorbjorg) Vigfusdottir, is the founder & CEO of Kara Connect (est. 2015), a customised mental and wellbeing platform for employees. Tobba has an M.Ed in Educational Psychology from the University of Washington in Seattle and a B.Ed. from the University of Iceland; both focused on cognitive psychology. Tobba has, throughout her career, focused on the problem of access to help and support. Her experience as a local politician brought forward the systemic problems people face in getting the proper support to get better. Tobba established an online speech therapy company before establishing Kara Connect. She sits on the National Theatre board and the Science and Technology board appointed by the Minister of Innovation. Before entrepreneurship, Tobba was an elected city councillor in Reykjavík for 12 years, a political Advisor to the Minister of Education and a project manager for a women’s entrepreneurial program.