Ruth George

Owner/Director, Ashtree HR Ltd

Ruth is a Chartered Fellow of the CIPD with over 25 years experience in senior HR roles with household names such as Seiko, Next, Homebase and Fujitsu.


She has led the people function in organisational and cultural change programmes (including mergers, acquisitions and integration work) and has expertise across a broad range of people matters. From strategy, policy and organisational development through to talent and performance management, Ruth’s commercial focus and pragmatic approach is coupled with a natural curiosity and empathy towards people. Ruth enjoys applying her experience across many sectors, including retail, financial services, technology and travel as well as within corporate and SME settings alike.

Ruth is Chair of the CIPD branch in Hertfordshire with over 3,500 members, one of the largest branches in the country. She has a degree in Modern Languages and speaks fluent French, Spanish and Portuguese. Having spent the past 13 years running her own HR Consultancy, she now focuses on providing a range of generalist HR support to both corporates and SME clients. A large part of Ruth’s work concentrates on management and leadership development and she has run several programmes for international clients both virtually and face-to-face.

Ruth is the winner of the Hri awards 2024 – Inspirational Indie. The award recognises Ruth for inspiring and supporting other HR Indies, and making a significant positive difference towards the HR Indies Community.

Ruth lives in Hertfordshire with her husband and two teenagers. She loves to travel and learn about new cultures, although she’s still trying to work out why her people management theories don’t work on a 19 and 17 year old!