Amy Brann

Amy Brann is the Founder and Director of Synaptic Potential and a specialist in helping organisations unlock their people’s potential through neuroscience. She is well-known as a keynote speaker, author, and people development expert. Her approach is grounded in facts, providing a trusted voice amidst a world filled with questionable science and neuromyths. Amy firmly believes that understanding the brain is essential to achieving full potential in both life and work. Her blend of scientific insight and real-world business experience equips audiences with practical, proven frameworks that enhance brain performance.

Over 18 years, Amy has advised businesses globally, including Tesco, Warner Brothers, EY, Twinings, Novartis, and BNP Paribas. Her evidence-based insights challenge current thinking, and her practical frameworks help close the gap between potential and performance, driving individuals and organisations toward their Whole Brain Potential.

When you see Amy speak at an international business event, she delivers invaluable, actionable takeaways rooted in cutting-edge neuroscience research. Leaders, managers, and teams leave with tips they can apply daily, from boosting creativity to improving decision-making. Off stage, she enjoys engaging with people about how research can impact their lives, so don’t hesitate to have a chat with her.

Amy has authored three notable books—Make Your Brain Work, Neuroscience for Coaches, and Engaged: The Neuroscience Behind Creating Productive People in Successful Organisations—all offering practical ways for organisations to use neuroscience in people development.